The East Gate of Jerusalem has been referred to as the "Golden Gate", the "Gate of Mercy" and "Gate of Repentance", or the "Gate of Eternal Life". The East Gate holds significance for Muslims, Jews, and Christians alike.

This is the symbolism that we have chosen to represent our passion and our purpose. We seek to enrich lives through service, charity, work, and love. This focus is not restricted to our donors. We hope to inspire each organization we serve. Our goal is to lift and inspire others, who might be inclined to succumb to depression and dependence.

Through charitable acts, we can create and facilitate growth and contribution in the place of consumption. Our legacy is to create sustainable social chain reactions that ripple through time and space to change the culture of charitable giving.